Music Artist and Talent Promotion Department

This department's main purpose is to make sure that an artist is being played on the radio. It must get an artist's new songs on the radio in order to ensure the future success of the record company. This department makes sure that all the other departments are communicating about the best way to sell the artist to the public. The promotion department may also try to get videos played on MTV or VH1 channels. This can be the responsibility of this department or in conjunction with the New Media department.